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RunsForYou
Our Process

How our exclusive lead
generation works.

A transparent 3-step process that delivers exclusive, pre-qualified homeowner leads directly to your sales team — with full visibility at every step.

01

Discovery & Market Analysis

We learn your business inside out

  • Define your ideal customer profile — homeowner demographics, property type, income bracket, household composition, and purchase indicators.
  • Analyze your target zip codes for lead volume potential, competition density, average ticket size, and seasonal trends.
  • Map out your current sales process to identify where leads convert best and where they drop off — so we feed leads into a funnel that actually closes them.
  • Build a custom campaign strategy tailored to your specific trade, market, and 12-month growth goals.
02

Campaign Launch & Lead Generation

Campaigns go live, leads start flowing

  • Launch targeted outbound cold calling campaigns to homeowners in your chosen zip codes — filtered by property age, home value, and ownership status.
  • Run parallel paid ad campaigns on Google, Facebook, YouTube, and Local Services Ads where volume and unit economics justify the spend.
  • Every lead is BANT-qualified (Budget, Authority, Need, Timeline) by a human before it reaches your team — no form-fill tire-kickers.
  • Qualified homeowners are booked directly onto your calendar as confirmed appointments — not just names on a spreadsheet.
  • Every lead is verified, deduplicated, and sent exclusively to you — in real-time via your preferred method (CRM webhook, SMS, email, or live call transfer).
  • Our speed-to-lead system contacts every new prospect within 60 seconds of qualification.
03

Optimize & Scale

We refine until you hit your targets

  • Monitor lead quality, appointment set rate, and close rate to continuously improve campaign performance.
  • A/B test ad creative, landing pages, qualification scripts, and geographic targeting to push down cost-per-lead and push up conversion rates.
  • Replace any leads that don't meet our quality standards — wrong numbers, outside your area, renters, or homeowners who deny the inquiry. No disputes, no credit games.
  • Scale volume up or down based on your crew's capacity and seasonality. You're always in control — never flooded, never starved.
  • Monthly performance reviews with transparent reporting on lead volume, close rate, revenue generated, and ROI.

What You Receive

Inside every exclusive lead.

Homeowner name & verified phone

Confirmed contact info — no wrong numbers or disconnected lines.

Service address & zip code

Verified property inside your service area, not a neighbor's.

Specific project details

Scope, materials, system type, and problem diagnosis where relevant.

Budget confirmation

Homeowner has confirmed they have funds allocated for this project.

Timeline confirmation

Ready-to-buy window (now, 30 days, 60 days, or 90+).

Recording of the call

For qualifying contractors — a recording of the qualification conversation for your own records.

Ready to get started?

Book a free consultation and we'll walk you through exactly how we'd build your exclusive lead pipeline.