RunsForYou
All Case Studies
Solar·Phoenix, AZ

SunPoint Solar

47 solar installs booked in 90 days — $680K in project revenue from exclusive leads

47
installs booked in 90 days
$680K
project revenue generated
38%
lead-to-appointment rate
9.2×
return on investment

Challenge

SunPoint had a strong install crew but wildly inconsistent lead flow. Door-knocking couldn't scale, and purchased lead lists were mostly disconnected numbers.

Solution

We built a full-funnel campaign targeting Phoenix homeowners with high electricity bills and suitable roof orientations. Leads were pre-qualified through a multi-step form and booked directly onto sales rep calendars.

We went from begging for referrals to turning down jobs because we couldn't keep up. Every single homeowner RunsForYou sends us actually wants a solar quote — that never happened with our old lead sources. 47 installs in 90 days, $680K in revenue. My install crew hasn't had a day off and they're not complaining.

Rachel SimmonsVP Sales, SunPoint Solar