41%
close rate (up from 18%)
23hrs
saved per week
340%
ROI in first 90 days
$62K
recovered from dead leads
Challenge
Summit HVAC had strong lead volume from Google Ads but a dismal 18% close rate. The sales team was manually following up via phone — sporadically, inconsistently, and often too late.
Solution
We built a multi-channel follow-up engine: immediate SMS acknowledgment, a 14-day drip alternating SMS/email/WhatsApp with personalized messaging, and automated re-engagement campaigns for 30-day cold leads.
“The follow-up sequences alone paid for the entire engagement in month one.”
David Park — General Manager, Summit HVAC Services